Your Passion. Our Coatings.

UNVEIL: 1966 DODGE CHARGER IN SAHARA.

Since Rutterz Rodz selected Sahara, our 2019 Automotive Color of the Year, to finish their latest build - a 1966 Dodge Charger, we’ve been looking forward to seeing it under the SEMA Show lights. Join us on the show floor as we unveil this spectacular custom vehicle in public for the first time. Mike Rutter, owner of Rutterz Rodz in Bristol, TN will join us to talk all things cars and color.

Tuesday, November 5, 2019
02:00 PM

SELECT, MATCH & APPLY COLOR: SEE HOW AXALTA CAN HELP

Visit us on the show floor to experience automotive color like never before. From viewing color samples and popular trends, to testing your color match skills, to seeing how quickly you can apply color to increase your shop throughput, you’ll learn how we can help you improve performance.

SEMA Show Hours

MEET THE BUILDER: MIKE GOLDMAN CUSTOMS

Goldman’s 1965 Chevrolet Chevelle, on display in our booth throughout the show, has been one of hottest custom vehicles in the country this year. The Chevelle, wearing a custom Cromax color, was a Great 8 and Casi Cup recipient at Detroit AutoRama 2019, a GoodGuys’ Street Machine of the Year Top 5 Finalist 2019, winner of Hot August Nights and Peppermill Casino Best of Show, and more. During the appearance, the Goldmans will chat about building this award winner and what they’re working on next.

Wednesday, November 6, 2019
02:00 PM

The 1932 Ford Victoria, on display in our booth during the show, has been on automotive enthusiasts’ must-see lists since it debuted earlier this year. The “Vicky,” painted in a Cromax custom color, has won Goodguys’ Street Rod of the Year 2019, Great 8 at Detroit AutoRama 2019, Triple Crown Street Rod of the Year at Shades of the Past 2019, and more. Join us for a conversation with builder Dave Lane and hear what it takes to build a winner and what he’s working on now.

Thursday, November 7, 2019
02:00 PM

MEET THE BUILDER: MIKE RUTTER, RUTTERZ RODZ

In case you miss the unveil of the 1966 Dodge Charger wearing our 2019 Automotive Color of the Year, Sahara, this is another opportunity to hear from Mike Rutter about this spectacular vehicle. Mike will share his experience throughout the building process, explain his color selection, and talk about what he has planned next in the shop.

Friday, November 8, 2019
11:00 AM